With the rate of how technology is running nowadays, it’s not surprising to find online personalities rise up to fame. Ether is a number of popular social media influencers who have grown significantly and those that have steadily grown throughout the years. Every social media influencer has their own type of fan base and they are followed by their fans for varying reasons
This is because of the variety of niches that the online community is subjected to. You can find social media personalities for fashion, beauty, games, art, singing, dancing and many more. With the rise in fame also comes in business and marketing strategies.
How a Social Media Influencer Can Be a Good Marketer?
Kim Dao is one of those people who has steadily risen to fame during her time online. Dao started online through blogging and she simply wanted to share her experiences in traveling. As she continued sharing her experiences online, her reach has also extended and she began sharing through video.
Nowadays, you can find Dao in various social media platforms wherein she has a good number of following from each platform.this is why you can see that she is sponsored by a lot of brands. Dao is an example of a great online marketer that brands can partner up for business.
Why Businesses Choose Influencers For Marketing?
Influencers are the rising marketers online. They have the following and the influence that businesses want and if both parties settle into an agreement, then they can both benefit from the marketing partnership. Dao has partnered up with Japanese brands that relate to her content in fashion and makeup and in turn, this also helps her followers by giving them discounts and access to the products that she loves.
You can look up her content online and check out videos of her resenting various products from different brands. One of the many reasons why Dao is a good marketer is because of her good taste in fashion and her knowledge in makeup.